Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, recently participated in the virtual symposium “Rethink Tomorrow: Using Innovation to Transition Towards A Low Carbon Circular Economy.” Fielkow stressed the role of innovation and cross-industry collaboration in achieving sustainability goals. He emphasized the need for rapid innovation, strong partnerships with like-minded companies, and educating consumers about product lifecycles to support a low-carbon circular economy. Fielkow also highlighted the importance of improving recycling infrastructure and partnerships to encourage consumers to engage in circular practices like recycling. His insights emphasize the critical elements in the journey towards sustainability.